As the world increasingly adopts free dating websites and mobile apps, more traditional online dating companies are finding it difficult to adapt their businesses fast enough to compete. With legacy systems, new business models to master, and pan-device technical solutions to devise and manage, these are challenging times for most dating site owners. But it's one that all of us must master if we are to survive in this new order of things.
If you do not have yet a free dating site in your portfolio, then take inspiration from the Match Group. The clear leaders in the industry are not leaving anything to chance. With brands including Tinder, OKCupid, Twoo & Plentyoffish, free dating is firmly at the heart of their future strategy and growth. It should also be at the heart of yours. Companies that do not have a free or freemium offering across all devices will simply not survive in the next few years.
By not having a free dating site in your portfolio, you are denying your company of the largest and fastest growing segment of the market. There will always be people who want to use a premium dating site and the security and environment it provides. But there will always be people who want a free dating experience too. FDP enables you to create and run your own free dating label, plus all the marketing & cross-promotional expertise you need to monetise this new channel.